Nike Case Study - 1112 Words

Case Study- Nike 1. Discuss how Nikes growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness, they started paying athletes to wear their shoes. However, very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments, not just athletes. Hence, they then decided to tap more markets. In order to d so, they discovered 3 very distinctive market segments that they could attract. The highest on the pyramid were the Ultimate/Performance Athletes. These included big names in the fields of running sports. They are†¦show more content†¦2. How did Nike penetrate the European soccer footwear market? Entering the European market would be a challenge for Nike because of Adidas, a German sports brand, already prevalent in the market. Nike knew it had to do something really strong and powerful to make a presence in the continent of Europe. Nike decided to enter the European market through soccer. They realized that if they truly wanted to be a global brand, they could not leave the sport of soccer behind and had to create a great product that would be able to connect with the soccer players. They also diversified to soccer to be more international. Unlike the strategy they used for the American market, in order to gain more brand awareness in the European market Nike started to support some of the major football championships in the continent. They increased their budget from 10million dollars to 100 million dollars to enter the European market. They also started associating the brand to world known soccer legends like Ronaldo and paired up with the winning team of the world cup soc cer tournament. This made people believe that Nike was a performance shoe that was used by major athletes all over the world. This largely increased their awareness and also their revenues. Their profits went to billions form millions. Today, anyone can easily tell that the Swoosh means Nike. 3. What are the key driving forces behind Nike’s international competitiveness? Today 97% of the peopleShow MoreRelatedNike Case Study1004 Words   |  5 PagesRSS Case Study: E-recruitment gets Nike on track Posted by HR Zone in Strategies on Thu, 09/12/2004 - 16:54 0 inShare The Nike employer brand is extremely powerful in attracting potential talent to the business making the process of handling applications and supporting the resourcing process effectively and efficiently critical to business success; implementing e-recruitment was identified as the way to solve this businesses hiring problems. The issue Nike currently receives aroundRead MoreNike Case Study1494 Words   |  6 PagesIntroduction: This paper is a case study of Nike Inc. I will give a brief overview of the history, products, company goals, company challenges, financial report and sourcing strategies. My main sources of information are internet databases, company annual reports, and financial articles. Company Overview: Nike Nike incorporated, the worlds leading designer and marketer of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activitiesRead MoreCase Study Nike765 Words   |  4 Pagesï » ¿Amanda Merkatz Management 301-02 Case Study 11 11252895 1. How does Nike’s decision to retain an in-house arm of ad agency Wieden Kennedy exemplify the concept of organizational design? The decision to retain an in-house arm of ad agency exemplify the concept of organizational design, makes you look at how both companies interpret organizational design. Organizational design is the process of creating structures that accomplish the company’s missions and objectives. First looking at the textRead MoreCase Study on Nike1252 Words   |  6 PagesCase Study Nike Introduction Good morning ladies and gentlemen and thank for taking the time to meet with us. Nike was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight. The company officially became Nike, Inc. on May 30, 1978. Nike has various products which include footwear as well as other apparel that compliment the former. This accounts for 92 percent of the company’s revenue. The other 8 percent comes from equipment and non Nike brand products, such as ColeRead MoreNike Case Study1779 Words   |  8 PagesNike Case Study Submitted in partial fulfillment of the requirements For Master of Business Administration Degree Tiffin University at University of Bucharest Information and Decision Support Course By Ciprian Jitaru Instructor: Prof. John J. Millar Ph.D. Dean Emeritus and Professor of Management Cohort 9 November 06, 2010 1. What external and internal pressures did Mark Parker face when he assumed the leadership of Nike, and how did he respond to this challenges? Read MoreNike Case Study1104 Words   |  5 PagesCase Study- Nike 1. Discuss how Nikes growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness, they started paying athletes to wear their shoes. However, very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments, not just athletes. Hence, they then decided to tap moreRead MoreNike Case Study899 Words   |  4 PagesCorporation Case Study: Nike What is it? NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories. Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Nike Employees Nike Employee Networks are designed to help Nike move toward greater diversity. In the U.S., six employee networks focus attention on important communities within Nike. The intendedRead MoreNike Case Study5183 Words   |  21 PagesNike Case Study The US-based Nike Corporation announced that it had generated profits of $97.4 million, around $48 million below its earlier forecast for the third quarter ended February 28, 2001. The company said that the failure in the supply chain software installation by i2 Technologies3 was the cause of this revenue shortfall. This admission of failure also affected the companys reputation as an innovative user of technology. The supply chain software implementation was the first part ofRead MoreNike Case Study1542 Words   |  7 Pagesin the stocks of Nike for the fund that she manages. †¢ Ford should base her decision on data on the company which were disclosed in the 2001 fiscal reports. While Nike management addressed several issues that are causing the decrease in market sales and prices of stocks, management presented its plans to improve and perform better. †¢ Third party sources also gave their opinions on whether the stock was a sound investment. WACC CALCULATION: Cost of Capital Calculations: Nike Inc Cohen calculatedRead MoreNike Case Study1219 Words   |  5 PagesCase Discussion Questions 1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Some people probably think that designing and marketing its products is what Nike is responsible for. But outsourcing its manufacturing divisions into foreign countries doesn ´t release Nike from the responsibility. During a developing process manufacturing is one of the most important intermediate steps and because of

Ethics Awareness in Business Essay - 1050 Words

Each individual faces a situation in professional or personal life, where they are required to make an ethical decision. This type of decision making requires a person to make a personal judgment about a matter that affects lives of other people. For Example, to hire or fire a person based on race, ethnicity, or religion would be an unethical decision. In this paper will be discussed the ethical values of Shelina Virani, how her values align with the values of Kudler Fine Foods, and how these values would effect her performance as a manager at Kudler Fine Food. I was required to take the Williams Institute Ethics Awareness Inventory Self Assessment and her ethical profile was most closely aligned with (R) results. This means that I†¦show more content†¦First, she wanted to know what would be the impact of this decision and second if this issue can be justified on ethical grounds? Once the questions were answered, the action I decided to take was to talk to the team memb er and warn her about the issue. If it was to continue, higher authority would be notified and then the actions would be much worse. It is not fair for Shell to pay someone when they are not at work and it is also not fair for other team members who are being honest about their time. This type of decision making skill is very important to have when a person is managing a business or team because each individual has a different mentality. Kudler Fine Foods give their customers a great value. They want their customers to be 100 percent satisfied with their product, which can create problems for their business. For Example, one of the Kudler’s logo says, â€Å"If you aren’t satisfied that our baked goods are among the best you have tasted, your purchase is free† (Univeristy Of Phoenix, 2003, 5). This type of promise requires more money to run the business. Shelina believes there should be a balance in value of customers and employees in each business. When the employees’ opinion is respected, then the employees are happy, which means an ethical decision was made. All business will have unsatisfied customers at some point, but if the business promotes this type of behavior it will face many dilemma’sShow MoreRelatedEthical Ethics And Ethical Issues1180 Words   |  5 Pagescode of ethics must be incorporated as a part of strategic planning. Sherwin (1983) indicates the that the term ethics, â€Å"refers to a set of moral norms, principles or values that guide people’s behavior† (cited in Brunk, 2012, p. 552). The importance of ethical awareness in organizations can be the difference in weathering an ethical dilemma successfully or not. Creating a culture of ethicality is both necessary for organizations to survive and to adapt to the ever changing global business marketRead MoreDiscuss the Importance of Ethics in Business in Light of the Recent Global Financial Crisis (Gfc)1119 Words   |  5 Pages gover nance, regulations, enterprise ethics. Factors to consider with the collapse that lead to the financial crisis is the dangerous outcomes that financial companies were not foreseen in advanced of borrowing mortgages for the companies. The change of ethics through enterprises demonstrate how business approaches to ethics over the past years where ethics is seen in different perspectives. Lessons are learnt from financial failures in the lack of awareness in ethical performances to businessesRead MoreVirtue, Ethics and Morality in Business Essay1497 Words   |  6 PagesVirtue, Ethics and Morality in Business To understand, virtue, ethics, and morality we must first understanding there meanings. According to Boatright, â€Å"†morality and ethics are interchangeable; however, they have some subtle differences.† (Ethics and Conduct of Business, Boatright) Webster’s Dictionary describes ethics as the discipline dealing with what is good and bad and with moral duty and obligation; a set or moral principles. Webster’s Dictionary describes moral as of or relating toRead MoreEthics Reflection Paper767 Words   |  4 PagesEthics Reflection STR/581 Ethics Reflection Ethics have played a role in how companies have done business and conducted themselves but not as much as when Enron, WorldCom, Arthur Anderson were in the spot light for fraud. The companies hid valuable information from internal and external stakeholder and stockholders alike. The employees lost their retirement or at least some of their retirement to these unethical actions of top executives. The researcher will explain the role that ethics andRead MoreEthical Principles Of The Word Ethics1464 Words   |  6 PagesThe Cambridge Dictionary of Philosophy states that the word ethics is commonly used interchangeably with morality ... and sometimes it is used more narrowly to mean the moral principles of a particular tradition, group or individual (Deigh, 1995). Since we were kids and we began to realize what was around us, our parents and grandparents have taught us the basic knowledge of what is good and what is bad. It is indeed an inherent characteristic of all human being and grows from our desires toRead MoreCan Business Ethics Be Taught?1024 Words   |  5 PagesCan business ethics be taught? Business Ethics can be defined as the study and evaluation of decision making by businesses according to moral concepts and judgments. Ethical issues range from a company’s obligation to be honest with its customers to a company’s responsibility to preserve the environment and protect employee rights. Ethics includes the need to produce a reasonable profit for the company’s shareholders with honesty in business practices, safety in the workplace, and larger environmentalRead MoreLeadership Effects On Business Ethics1589 Words   |  7 PagesLeadership Effects on Business Ethics Leadership is defined as a person who guides or directs a group of people. Throughout school, students are given the criteria to succeed, and are taught what attributes make a leader successful. But how useful are these tools? Quickly, think about your vision of a leader. What does this person look like? What is their personality? Leaders can have specific skill sets, and behaviors that everyone subconsciously connects with a good leader. All of these questionsRead MoreEthical Issues Affecting Business Statistics921 Words   |  4 Pagesorganization are centrally governed by the business ethics. Ethical responsibility is a subject that affects most employees in organizations. In business statistics, there are highly possible chances in which inconsistencies and inaccuracies tend to occur (Duska, 2000). In all aspects people tend to escape and move away from ethical responsibilities associated with business statics. This paper aims at looking at the several aspects of ethics in busi ness statistics. It also looks at the ways in whichRead MoreThe Suicide Prevention Awareness Clinic Essay1501 Words   |  7 Pagesto suicide, people who attempt or take their life are afraid to ask for help because of being judged or misunderstood, and their families are left asking â€Å"why didn’t they ask for help?† That is where my company comes in. The Suicide Prevention Awareness Clinic for Everyone, also known as The SPACE, is a crisis clinic that plans help those that are struggling in many ways, like house calls, phone consults, group sessions, and even office visits. We also want to get their families involved to helpRead MoreCode Of Ethics And Ethics Essay1704 Words   |  7 PagesCode of Ethics Implementation A Code of Ethics is regarded as the written guideline to the moral constitution of an organization ( ). The Code of Ethics (Appendix A) outlines the rights, duties, responsibilities, and a benchmark for the organization and its evaluation (Mihai Alina, 2013). It contains behavioral principles and rules of conduct that aids in the decision-making processes and balances the stakeholders expectations and interests against corporate responsibility

Hawthorn Paper Essay Example For Students

Hawthorn Paper Essay Hawthornes Use of Symbolism in The Scarlet LetterIn The Scarlet Letter, Nathaniel Hawthorne masterfully weaves many themes and character development to format the plot of this novel. The themes of The Scarlet Letter are carried out through symbolism and the four main characters: Hester Prynne, Arthur Dimmesdale, Roger Chillingworth, and Pearl. In The Scarlet Letter, Hawthorne hoped to show that although Hester and Dimmesdale sinned, they achieved the wisdom of self knowledge and inner growth through their suffering. Before the novel actually begins, there is a section of the book entitled The Custom House. While this is not an essential part of the novel, it provides insight into Nathaniel Hawthorne and the story itself. Here the reader learns that Hawthornes ancestors were strict Puritans. One of his ancestors, Judge Hawthorne, was an actual judge during the Salem Witch Trials. Although Hawthorne did not actually live during the Puritan era, he still felt guilty of his ancestors act ions. He was angered by the hypocrisy of the Puritan government and the Puritan church which condemned sins, yet committed them. This becomes apparent to the reader throughout the course of the novel. Hawthorne himself believed that The Custom House essay was primarily liable for the books popularity. The Custom House, meeting the publics stipulations for sunshine and substantiality, was, among other things, his way of making up for the unadorned dimness and ambiguity of his mythical and symbolic vision in the novel itself (Crowley 20).Hawthorne seems to have desired to accomplish something more than a frame or penned in tale with the use of The Custom House in The Scarlet Letter (Tharpe 63). Every character re-enacts the Custom House scene in which Hawthorne himself contemplated the letter, so that the entire romance becomes a kind of exposition of the nature of symbolic perception (Kaul 67). A large fraction of the opening chapter is appointed to the rosebush and to some weeds that grow next to the prison. Hawthorne assumes that a wild rose beside the prison door may help to symbolize some fresh virtuous blossom, that may be found along the path, or relieve the drowning ending of an account of human fragility and anguish (Waggoner 119). In the opening chapters the scarlet A upon Hester Prynnes bosom is the object of the entire community. The minds of the general public are confirmed in the mold of Puritan thought, and the real Hester for them is the adulteress. As the years pass, the symbol has a dominant and bizarre effect upon her being (Kaul 67). The world consecrated her a Sister of Mercy; to the world the A might stand for Able or, quite possibly, Angel (Martin 122). Hester Prynnes development symbolizes strength and sympathy to the weaknesses of others through the recognition of ones own faults. The letter upon her bosom is a mental punishment which will last for her entire lifetime. Chillingworth thought it was a wise sentence, and that she would be a living sermon against sin, until the ignominious letter was engraved upon her tombstone. She, in part of a punishment imposed on herself, helps the poor. Ironically, the same person who was shunned by a town in receiving the scarlet letter was later praised by it the presumed most vile person was really the most sincere and compassionate of the entire town. While Hester has made her peace, Reverend Dimmesdale is consumed with guilt of his double life. Dimmesdale symbolizes guilt, deception, and secrecy. Throughout the whole novel, Dimmesdales character can be seen going through many different changes. Dimmesdale is literally killed because of his guilt and remorse of the knowledge that eats away at his heart that the right thing to do is confess his sin openly and to stop hiding behind his high place in the community and church. Dimmesdale is constantly shown with his hand over his heart as if he, too, had a scarlet letter. When Dimmesdale meets Hester in the woods, there was a carelessness in his stride, as if he saw no reason for taking another step. Dimmesdales nightmares are of the diabolic shapes that mock him, his mother turning her face away at him, and of Hester walking with Pearl. Dimmesdale obviously writhes from a surplus of subliminal self. His fragility and anguish throughout most of the novel have tended to smudge for som e readers the actuality of his pride, which, like his scarlet letter, lies within and gives distinct form to his disguise of devoutness. Self-denunciation, self-abjuration, and self-loathing are the stimulants of Dimmesdales psychic life (Martin 124). Dimmesdales problem is not simply an element of virtue or of psychology. It is a matter of history. He is a youthful man in a world dictated by elderly men. The trepidation of Dimmesdales dilemma is that there is no progress (Bell 144). Old Roger Chillingworth, lacking the genuine purpose and vitality of human moral principles, frames formal virtue which has become a mode of annihilation rather than deliverance. He symbolizes the manipulation of moral precepts, which were initially intended to permit men to exist harmoniously in society, so stripped of their residing compassion that they become a constraint of havoc, of detachment to the mortal soul (Hall 172). Chillingworth is an unreal thing, a knave. He is one man playing with anoth er, hideously, in a conformity that subsequently has become a science (Kaul 134). .u5a5b1ca10a327b5d0d50a8902aa4059d , .u5a5b1ca10a327b5d0d50a8902aa4059d .postImageUrl , .u5a5b1ca10a327b5d0d50a8902aa4059d .centered-text-area { min-height: 80px; position: relative; } .u5a5b1ca10a327b5d0d50a8902aa4059d , .u5a5b1ca10a327b5d0d50a8902aa4059d:hover , .u5a5b1ca10a327b5d0d50a8902aa4059d:visited , .u5a5b1ca10a327b5d0d50a8902aa4059d:active { border:0!important; } .u5a5b1ca10a327b5d0d50a8902aa4059d .clearfix:after { content: ""; display: table; clear: both; } .u5a5b1ca10a327b5d0d50a8902aa4059d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5a5b1ca10a327b5d0d50a8902aa4059d:active , .u5a5b1ca10a327b5d0d50a8902aa4059d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5a5b1ca10a327b5d0d50a8902aa4059d .centered-text-area { width: 100%; position: relative ; } .u5a5b1ca10a327b5d0d50a8902aa4059d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5a5b1ca10a327b5d0d50a8902aa4059d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5a5b1ca10a327b5d0d50a8902aa4059d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5a5b1ca10a327b5d0d50a8902aa4059d:hover .ctaButton { background-color: #34495E!important; } .u5a5b1ca10a327b5d0d50a8902aa4059d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5a5b1ca10a327b5d0d50a8902aa4059d .u5a5b1ca10a327b5d0d50a8902aa4059d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5a5b1ca10a327b5d0d50a8902aa4059d:after { content: ""; display: block; clear: both; } READ: SURGEON GENERALS WARNING: Environmental Tobacco Smoke Causes Lung Canc EssayRoger Chillingworth, as shown through his name, symbolizes revenge and hatred. When he is first mentioned in The Scarlet Letter, he is but a mere observer of Hesters punishment. It is soon evident that he is Hesters husband. From very early on, the reader can soon see that Chillingworth is a very evil person whose goal in life is to destroy Hesters lover. Since first seeing Hester on the scaffold, Chillingworths face had evil reflected on it. The hatred on Chillingworths face is seen by many. They affirmed that his aspect had undergone a remarkable change especially since he resided with Dimmesdale . Chillingworth did all in his power to torture the minister. Pearl, who throughout the novel shows a strange insight into people, calls Chillingworth the Black Man.Pearl is a symbol of Hesters and Dimmesdales sin. Pearl is the living symbol of adultery. She is the living embodiment of the scarlet A symbol of passion. Hester recognized this and as a result dressed Pearl in the same way her scarlet letter is adorned. She dresses Pearl in crimson velvet abundantly embroidered with flourishes of gold thread. Pearl is also the symbol of the illicit union between Hester and Dimmesdale. In the second scaffold scene she is the link between the two. In The Scarlet Letter, there is one symbol which is never allegorized or explained, and that is the most original of Hawthornes creations, little Pearl. The only father of whom she has ever been told is her heavenly one. The elfish nature of the quaint child rejoices in the mystery of her paternity. The secret link between Hester and the Reveren d Arthur Dimmesdale, Pearl is also the only human link between her mother and the world (Burdett 10). Hester regarded Pearl as the sole treasure which kept her soul alive. Between Pearl and the scarlet letter there is a subtle connection which is suggested by the resemblance of Pearls dress to the embroidered token. The display of the letter stands for the open acknowledgment of sinfulness by Hester, and her attachment to Pearl signifies her acceptance of the consequences of her sin, her ethical obligation. Similarly the childs freakish insistence on the letter may be said to represent Hesters moral responsibility requiring the forthright recognition of her guilt as one of the inevitable consequences of wrongdoing (Hall 170). Pearl is life itself, and offers, in mysterious and oblique ways, the perpetual criticism of the spirit upon the letter, of humanity upon its institutions, of imagination upon reason, of life upon law (Burdett 10). Nathaniel Hawthorne creates an interesting tangle of themes played out through character development and symbolism. He marks the plot through the fou r main characters in conflict with each other and themselves. The many interpretations of the novel and the rich symbolism in The Scarlet Letter have made it a classic and will continue to fascinate both the serious literary student and the casual reader alike.

Tony Liang Essays (1680 words) - Anthozoa, Coral Reefs, Acroporidae

Tony Liang M. Poffenroth Biology 10 14 April 2016 Elkhorn Coral Acropora Palmata The Acropora palmata(Lamarck, 1816), or elkhorn coral, is a vital reef-building coral located in the Caribbean, Bahamas (Patterson, 2002), Florida Keys, Virgin Island, and Venezuela. A. palmata are typically found in shallow waters between one to five meters deep with water temperatures between 26 and 30 celsius. Scientific classification are Kingdom Animalia, Phylum Cnidaria, Class Anthozoa, Order Scleractinia, Family Acroporidae, Genus Acropora ,and Species Acropora palmata. The NOAA Fisheries has declared this species of coral to be threatened. The structure of the elkhorn coral is large and complex with many branches, that resemble elk antlers. These branches provide habitats for many other species such as lobsters, parrotfish, snapper shrimps and other reef fish in the caribbean. A. palmata colonies expand at an extremely fast pace; the average grow rate is 2- 3.9 inches or 5-10 centimeters per year and can eventually reach up to 3.7 meters or 12 feet in diameters (Gladfelter , 1982). The color shades range between brown to yellow-brown because of the symbiotic zooxanthellae, type of algae which provide corals with nutrients and remove waste products, living inside the tissue of the coral. Majority of elkhorn corals reproduce asexually when branches break off of the colony and attach to the substrate, and as a result forms a new colony called a fragmentation. Sexual reproduction can occur, when individual colonies are both male and female release millions of gametes once a year in August. Coral larvae begin life living in the plankton for a couple of days until larvae can find a suitable colony to settle in. Infectious disease is one of the major contributing factors in the massive decline in A. palmata (Muller, 2012). Such disease are caused by microorganisms such as bacteria, fungi, viruses, or protozoans that enter the coral, survive, and reproduce inside the coral exponentially which deteriorates the physiological health of the coral. Between 1996 and 1998, white-pox disease is responsible for approximately 85% decline of A. palmata throughout the Florida Keys (Holden, 1996). White-pox disease was first reported in 1996 on Eastern Dry Rocks Reef off Key West, Florida, and is linked with the bacteria Serratia marcescens. S. marcescens is a gram-negative motile bacterium that is mostly found within the gut of many vertebrates including humans, but it can also survive as a free-living microbe in soil and in seawater. Although the putative pathogen S. marcescens was not consistently found in corals displaying signs of white-pox disease, colonies that displayed signs of white-pox disease in the Bahamas appeared to be healthy. Such conflicting findings suggest that S. marcescens might not be the only causative agent of white-pox disease or that the bacteria might be the only pathogenic under certain environmental conditions. Field studies conducted in the reefs in the Florida Keys suggest that white-pox disease is contagious since elkhorn coral colonies with white-pox disease are clustered together (Sutherland, 2004). However it has not been scientifically confirmed since field studies did not take into account naturally clustered distribution of elkhorn coral colonies in the studied area. In addition, colony fragmentation within the population is a common form of asexual fragmentation for A. palmata. Because fragmentation is the dominant form of reproduction, elkhorn offsprings are located in close proximation with other colonies of the same genotype. For instance, in the Florida Keys, USA, patch reefs that contain several colonies of elkhorn coral but they all had the same genotype. Hence, without wholly knowing the distribution of coral genotypes, the clustering of white-pox infected coral may be a result of the genotypic susceptibility of clones, and not a result of white-pox being contagious. Environmental factors such as water temperature and irradiance can also exacerbate the likelihood of fostering disease outbreaks (Harvell, 2009). Temperature changes are found to be associated with white syndrome (Kline, 2008) documented in the Great Barrier Reef, Haulover Bay, reefs in St. John, and in the Florida Keys. White-pox is a seasonal disease that tends to increase during months of high ocean surface temperatures. Several studies suggest a positive correlation between the prevalence of infectious disease on A. palmata susceptibility to be more likely from the results of high water temperature(Roth, 2013), rather than from the result